CrowdOut is an online marketplace connecting accredited investors with mid-market companies in need of transition capital. CrowdOut’s unique fund management system offers borrowers access to short term loans to be repaid within 30 months.
INDUSTRY
Financial Services
SERVICE
Lending to Mid-market Companies
CLIENT SINCE
July 2019
CrowdOut needed to bring together midmarket borrowers with accredited investors, both institutional and individual.
TrueNorth was chosen based on our history of applied expertise in building secure financial technology solutions and our pioneering knowledge in marketplace lending and complex business models.
TrueNorth immediately began to tackle this sophisticated project by prioritizing requirements and establishing multiple phases, timelines, milestones, deliverables, and budgets.
Phase 1: Build the investor portal from scratch.
Objective: Understand all of the intricacies, pain points, and nuances of borrowers and investors to bring CrowdOut’s vision to life.
The result: a secure portal where borrowers can easily access funds needed to keep their business going; and where accredited investors can invest, monitor, and manage their portfolios from any device including laptops, tablets, and smartphones.
Phase 2: Evolve portal into a fully functioning marketplace.
Objective: Leverage business rules and automation to enhance back office efficiencies.
TrueNorth’s work empowered CrowdOut with the capability to create, manage, and share investment products with registered investors.
“Making a good loan is our number one priority, and partnering with TrueNorth allows CrowdOut to focus on what matters most. Why hire in-house developers when we already have a great team in TrueNorth?”
Adam Weber - Managing Director
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