CrowdOut Capital

---

CrowdOut needed to bring together midmarket borrowers with accredited investors, both institutional and individual. 

• Increase access to private investment for midmarket companies. 
• Introduce an intuitive user experience to a historically underserved market.
• Bring CrowdOut’s compelling vision to life on a lean budget and in little time. 
• Build a financial technology solution that’s functional and highly secure.

TrueNorth was chosen based on our history of applied expertise in building secure financial technology solutions and our pioneering knowledge in marketplace lending and complex business models.

TrueNorth immediately began to tackle this sophisticated project by prioritizing requirements and establishing multiple phases, timelines, milestones, deliverables, and budgets. 

Phase 1: Build the investor portal from scratch.   



Objective: Understand all of the intricacies, pain points, and nuances of borrowers and investors to bring CrowdOut’s vision to life.

The result: a secure portal where borrowers can easily access funds needed to keep their business going; and where accredited investors can invest, monitor, and manage their portfolios from any device including laptops, tablets, and smartphones.

Phase 2: Evolve portal into a fully functioning marketplace.
Objective: Leverage business rules and automation to enhance back office efficiencies.

TrueNorth’s work empowered CrowdOut with the capability to create, manage, and share investment products with registered investors.

• Launched investor portal followed by a fully functioning marketplace.
• Enabled / Supported the successful origination of $250 million and $40+ million investor distributions since inception.
• Return of 12% + while maintaining a conservative portfolio of high-quality credit and modest leverage.

• DevOps
• UX Design
• Front-End Development
• Back-End Development
• Mobile Development
• Software Testing & QA

• Kubernetes
• Swift
• Node
• Salesforce
• AWS
• Heroku